About Us


AcuPlus Advanced Therapy for Pain Relief and Recovery is distributed by Innovations for Wellness, a leading wellness company focused on creating health and wellness solutions for those who suffer from chronic pain. Innovations for Wellness is also known for RehabZone, the Amazon.com best selling home video exercise program for those suffering from back, hip, or knee pain.

Initially developed by Dr. Craig Morton, a board-certified physical medicine and rehabilitation specialist and national expert in spine care, AcuPlus was created as an alternative for his patients who couldn’t take oral medication. 

“After years of treating patients for joint and muscle pain related to disabilities, chronic conditions, and sports injuries, I saw a need for an alternative to what I was able to offer for pain relief,” he says. 

“I was treating patients with medications or injections, and while these options provided a great solution for some patients, medications frequently had unwanted side effects, especially with long-term use. Relief from pain relief gels or creams often required a combination of different products, and the results were typically short-term.”

He decided to take matters into his own hands – literally – by developing a safe, all-natural product for pain relief which became AcuPlus, an intense cooling and soothing therapy for joint and muscle pain.

“We spent years researching the best ingredients and benefits, and studying what my patients said helped them the most,” says Dr. Morton. “I wanted to use natural ingredients that were clinically-proven to reduce pain and inflammation. We worked with chemists and an FDA/EPA-certified lab and were able to develop the right combination to deliver the benefits we wanted, all in one product.” 

After two years of trials and real-time feedback from over 500 patients they finally found the perfect formula and AcuPlus became FDA registered.

“So many of my patients were tired of using pain creams that didn’t work or last long. It was time to make a pain cream that actually does what it’s supposed to do,” said Dr. Morton. “If this cream doesn’t make your pain go away, then we don’t deserve your money."

AcuPlus comes in a cream form that is applied directly to the skin to promote healing and recovery. It reduces swelling and inflammation caused by arthritis, tendonitis, and muscle spasms.

Patients report pain relief lasting several hours, and because it’s all natural, AcuPlus can be applied up to five times a day if needed.

About Dr. Morton

Craig G. Morton, M.D., is originally from Lake Charles, Louisiana and earned his Bachelor of Science degree from McNeese State University. He received his Medical Degree from Louisiana State University Health Science Center in Shreveport, and completed a residency in physical medicine and rehabilitation at the University of Alabama in Birmingham, where he served as chief resident.

Dr. Morton’s primary focus is the non-surgical management and treatment of orthopedic conditions with an emphasis on restoring pain-free function to patients. Dr. Morton is board certified by the American Board of Physical Medicine and Rehabilitation. He is a member of the American Academy of Physical Medicine and Rehabilitation, Spine Intervention Society, North American Spine Society, and American Society of Interventional Pain Physicians. He was a founding member of Center for Orthopaedics in 2007, which has grown to one of the largest independent orthopedic groups in Louisiana.

Dr. Morton has been recognized as a regional expert in non-surgical orthopedics with an emphasis on neck and back pain. He is proficient in evaluation and treatment of spinal disorders, electrodiagnostic medicine, and the use of flouroscopic guided spinal injections to provide pain relief. He has been recognized as one of America’s Top Doctors by Castle Connolly, received the Patient Choice Award by Vitals.com, and for the last three years won the Top Physical Medicine and Rehabilitation in the Nation Award by HealthTap.com. 

Despite a very busy practice, he enjoys working out, spending time with family, and educating the community on pain prevention and wellness through guest speaking engagements and innovations in medical media.